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Earlier today, independent research group Mainstay Salire released a white paper comparing the fans of corporate and local Facebook pages.

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Here are five common errors that small businesses make when it comes to social media and how to avoid them.

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SIM Partners, a provider of automated local search technology and services, today launched VelocityTM (simpartners.com/velocity), a software as a service (SaaS) technology that provides a holistic, comprehensive and strategic approach to localizing digital marketing efforts for major brands through top search engines and local sites such as Google+ Local Pages.

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Adam Dorfman, of SIM Partners, recently participated in David Mihm’s Local Search Ranking Factors Survey. The survey offers insights into the importance of various criteria that influence rankings in the Google and Local search algorithm. Here are a few take aways from the results. 

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There’s a lot of data available to marketers, but not all of it is relevant. Here are nine key indicators and why they matter to a brand.

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EVANSTON, Ill.–(BUSINESS WIRE)–SIM Partners, a provider of automated local search technology and services, today announced Allstate Insurance Company hired SIM Partners to ensure optimal online visibility for more than 10,000 Allstate agency owners.

“Allstate is part of a growing set of national companies proactively working to grow sales and strengthen their brand in local markets. Our technology helps them to accomplish these goals.”

“This program is designed to make it fast and easy for consumers to find a local agent,” said Bob Wasserman, senior vice president of e-Business at Allstate. “This relationship supports the company’s strategy to assist Allstate agency owners to better service local consumers, helping them to connect online with a local agent who knows their community, and can help address their insurance and financial needs.”

SIM Partners will optimize content and location information for Allstate to help more than 10,000 agents improve their visibility in local search results and online directories. SIM Partners will specifically manage data distribution and optimization with its automated local marketing technology to drive incremental clicks and calls to individual agents. Using the content management system, Allstate agents can easily update and maintain their agent web sites to better suit each local market. Additionally, the program will provide detailed reporting at a brand, regional and agent level.

“Our Software-as-a-Service (SaaS) model helps large companies improve local brand visibility leveraging our turnkey solutions. We empower large brands to maximize their local footprint, which results in a dramatic increase in clicks, phone calls and leads,” said Jon Schepke, president of SIM Partners. “Allstate is part of a growing set of national companies proactively working to grow sales and strengthen their brand in local markets. Our technology helps them to accomplish these goals.”

SIM Partners’ scalable platform, which is used by more than 25,000 businesses in the U.S. and Canada, is automated, affordable and has a track record of proven results.

About Allstate:

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate®” slogan, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®. As part of Allstate’s commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit organizations and important causes across the United States.

About SIM Partners:

SIM Partners technology empowers major brands to maximize digital marketing results at a local level and optimize content and location information to dominate local search results and listings. Home services providers, hotels, insurance companies and other consumer brands trust SIM Partners to keep thousands of locations visible and accessible in top search engine results, mobile devices and directories, social networks, and other sources of local information. A technology company at its core, SIM Partners drives local digital marketing results with a full suite of holistic solutions that includes data distribution, local search, ratings and reviews, video production and optimization, mobile app development, detailed reporting and measurement, and a host of other new media offerings. SIM Partners is based in the Chicago area. For more information, visit http://www.simpartners.com.

Google announced that the long awaited merger of Google+ and Google Places has begun. Over the next few days all Places page will be transitioned to the new Local Google+ Pages, making this the largest change to Google’s Local Listings since they merged the local and organic ranking algorithms in October, 2010.

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Google Places is now fully integrated into Google Plus.

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When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages.

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According to a trusted source at Pocket-Lint, Zuckerburg’s social networking giant is looking to buy Opera Software, developers of Opera, the web browser.

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