SIM Partners

Local Facebook fans beat corporate fans 40 to 1 « Product & Industry « Hearsay Social

deannamsandmann — Fri, 29 Jun 2012 14:58:30 -0500

See on Scoop.it - SIM Partners - Social Media

Earlier today, independent research group Mainstay Salire released a white paper comparing the fans of corporate and local Facebook pages.

See on hearsaysocial.com

5 Ways Small Businesses Get Social Media Wrong

deannamsandmann — Mon, 25 Jun 2012 13:29:45 -0500

See on Scoop.it - SIM Partners - Social Media

Here are five common errors that small businesses make when it comes to social media and how to avoid them.

See on mashable.com

SIM Partners Launches Velocity to Enable Major Brands to Localize Digital Marketing through Technology - SIM Partners

deannamsandmann — Tue, 12 Jun 2012 11:31:22 -0500

See on Scoop.it - SIM Partners - Social Media

SIM Partners, a provider of automated local search technology and services, today launched VelocityTM (simpartners.com/velocity), a software as a service (SaaS) technology that provides a holistic, comprehensive and strategic approach to localizing digital marketing efforts for major brands through top search engines and local sites such as Google+ Local Pages.

See on simpartners.com

2012 Local Search Ranking Factors Survey Has Been Released - SIM Partners

deannamsandmann — Mon, 11 Jun 2012 16:52:17 -0500

See on Scoop.it - SIM Partners - Social Media

Adam Dorfman, of SIM Partners, recently participated in David Mihm’s Local Search Ranking Factors Survey. The survey offers insights into the importance of various criteria that influence rankings in the Google and Local search algorithm. Here are a few take aways from the results.

See on simpartners.com

9 Ways to Measure Your Brand's Social Media Health

deannamsandmann — Mon, 11 Jun 2012 10:35:33 -0500

See on Scoop.it - SIM Partners - Social Media

There’s a lot of data available to marketers, but not all of it is relevant. Here are nine key indicators and why they matter to a brand.

See on mashable.com

Allstate Leverages SIM Partners Technology to Extend National Marketing Efforts Locally for More Than 10,000 Agents

deannamsandmann — Thu, 07 Jun 2012 15:13:42 -0500

EVANSTON, Ill.–(BUSINESS WIRE)–SIM Partners, a provider of automated local search technology and services, today announced Allstate Insurance Company hired SIM Partners to ensure optimal online visibility for more than 10,000 Allstate agency owners.

“Allstate is part of a growing set of national companies proactively working to grow sales and strengthen their brand in local markets. Our technology helps them to accomplish these goals.”

“This program is designed to make it fast and easy for consumers to find a local agent,” said Bob Wasserman, senior vice president of e-Business at Allstate. “This relationship supports the company’s strategy to assist Allstate agency owners to better service local consumers, helping them to connect online with a local agent who knows their community, and can help address their insurance and financial needs.”

SIM Partners will optimize content and location information for Allstate to help more than 10,000 agents improve their visibility in local search results and online directories. SIM Partners will specifically manage data distribution and optimization with its automated local marketing technology to drive incremental clicks and calls to individual agents. Using the content management system, Allstate agents can easily update and maintain their agent web sites to better suit each local market. Additionally, the program will provide detailed reporting at a brand, regional and agent level.

“Our Software-as-a-Service (SaaS) model helps large companies improve local brand visibility leveraging our turnkey solutions. We empower large brands to maximize their local footprint, which results in a dramatic increase in clicks, phone calls and leads,” said Jon Schepke, president of SIM Partners. “Allstate is part of a growing set of national companies proactively working to grow sales and strengthen their brand in local markets. Our technology helps them to accomplish these goals.”

SIM Partners’ scalable platform, which is used by more than 25,000 businesses in the U.S. and Canada, is automated, affordable and has a track record of proven results.

About Allstate:

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate®” slogan, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®. As part of Allstate’s commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit organizations and important causes across the United States.

About SIM Partners:

SIM Partners technology empowers major brands to maximize digital marketing results at a local level and optimize content and location information to dominate local search results and listings. Home services providers, hotels, insurance companies and other consumer brands trust SIM Partners to keep thousands of locations visible and accessible in top search engine results, mobile devices and directories, social networks, and other sources of local information. A technology company at its core, SIM Partners drives local digital marketing results with a full suite of holistic solutions that includes data distribution, local search, ratings and reviews, video production and optimization, mobile app development, detailed reporting and measurement, and a host of other new media offerings. SIM Partners is based in the Chicago area. For more information, visit http://www.simpartners.com.

So Long Google+ & Google Places, Hello Local Google+ Pages

deannamsandmann — Thu, 31 May 2012 11:13:53 -0500

Google announced that the long awaited merger of Google+ and Google Places has begun. Over the next few days all Places page will be transitioned to the new Local Google+ Pages, making this the largest change to Google’s Local Listings since they merged the local and organic ranking algorithms in October, 2010.

See on simpartners.com

Google+ Local: Full Integration of Google Places into Google Plus - Virante Orange Juice

deannamsandmann — Thu, 31 May 2012 08:40:53 -0500

Google Places is now fully integrated into Google Plus.

See on virante.org

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

deannamsandmann — Wed, 30 May 2012 10:39:51 -0500

When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages.

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See on searchengineland.com

Facebook Browser is Imminent

deannamsandmann — Sat, 26 May 2012 09:01:53 -0500

According to a trusted source at Pocket-Lint, Zuckerburg’s social networking giant is looking to buy Opera Software, developers of Opera, the web browser.

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See on mashable.com

The Stock Is Down But the Sky Isn't Falling for Facebook

deannamsandmann — Fri, 25 May 2012 14:35:41 -0500

Despite the current coverage and deflated stock price, Facebook’s future remains very bright.

See on mashable.com

Facebook Releases Instagram Clone

deannamsandmann — Fri, 25 May 2012 11:38:24 -0500

Facebook has released an iOS app that looks and functions almost exactly like Instagram’s.

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See on mashable.com

Behold: The First Video Taken with Google Glasses

deannamsandmann — Fri, 25 May 2012 11:31:35 -0500

Google unveiled the first video taken with Google glasses, its sci-fi eyewear concept know as Project Glass.

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See on mashable.com

Facebook launches camera app; Instagram to be unaffected

deannamsandmann — Thu, 24 May 2012 14:26:36 -0500

“Facebook has launched its fourth individual iPhone app, and this time it’s a camera, the company announced Thursday.”

See on latimes.com

CEOs Are Finally Warming Up to Social Media [STUDY]

deannamsandmann — Thu, 24 May 2012 09:30:29 -0500

See on Scoop.it - SIM Partners - Social Media

A recent study by IBM of more the 1,700 CEOs worldwide finds the majority of CEOs recognize social media as an important tool for business.

See on mashable.com

Google+ Case Study: Cadbury connects with over 1.2 million people using Google+

deannamsandmann — Thu, 24 May 2012 09:12:45 -0500

See on Scoop.it - SIM Partners - Social Media

Pretty incredible - How Google+ has helped Cadbury connect with over 1.2 million people…

See on adwords.blogspot.fr

5 Essential Components of Localized Marketing Strategy for...

deannamsandmann — Wed, 23 May 2012 17:02:38 -0500

5 Essential Components of Localized Marketing Strategy for National Brands

Jon Schepke, President of SIM Partners, shares essential components to a localized marketing strategy for National brands as well as an automated approach.

Verdict: Google Wins in Oracle Patent Suit

deannamsandmann — Wed, 23 May 2012 14:13:52 -0500

Verdict: Google Wins in Oracle Patent Suit

Hard at work here at the SIM Partners office…

deannamsandmann — Wed, 23 May 2012 13:57:25 -0500

Hard at work here at the SIM Partners office…

Does Social Media Marketing Really Work? [INFOGRAPHIC]

deannamsandmann — Wed, 23 May 2012 13:30:02 -0500

See on Scoop.it - SIM Partners - Social Media Weekly

Does social media marketing really work? This infographic shows just how much faith marketers put in platforms like Twitter and Facebook.

See on mashable.com